Lenterra Inc., a New Jersey, USA corporation was founded as a developer of innovative micro-optical sensing technologies for wall shear stress measurement in gases and liquids, and after 2012 expanded his portfolio to powder characterization and powder flow measurements. Company’s flagship product – Lenterra Inline Rheometer (LIR) - is a unique instrument that employs patented Drag Force Flow (DFF) sensor and is capable to continuously monitor flow force, uniformity and temperature during processing. The company invests significantly in R&D and applications development towards inline process instrumentation. With several years of experience, Lenterra is well qualified to address user’s individual flow characterization challenges, focusing on delivering the most relevant solution for in-process material characterization, formulation development, scale-up, quality control, or other areas.